The situation:
The ad gets them to visit the website and even opt-in to get the goodies. But after that .... they aren't using the Golden Ticket to take the MindScan.
The ad they see:
The ad copy
Well, some how my copy in the ad got deleted, but apparently that's ok because the picture and Call To Action alone are getting people to opt-in on the squeeze page for $1.00 each.